That's not the entire quote. It starts with: > Hell, as a one man startup, I write ... The "Hell," being commonly used as "Hey, even I do it!". In that contex

That's not the entire quote. It starts with: > Hell, as a one man startup, I write ... The "Hell," being commonly used as "Hey, even I do it!". In that context, it makes perfect sense: the author is showing their own involvement in what they so lament to demonstrate just how dire they see the situation. I honestly don't see the incongruity. People are hypocrites. All of us, all the time. If only the morally pure could have meaningful conversations, the only people speaking would be infants.