I've heard this referred to as the "snowball problem": http://www.big-game-theory.com/2015/02/the-snowball-and-steamroller.html http://www.big-game-theory.com/2

I've heard this referred to as the "snowball problem": http://www.big-game-theory.com/2015/02/the-snowball-and-steamroller.html http://www.big-game-theory.com/2015/02/the-snowball-and-stea... ... because like a snowball, once you start rolling downhill, you only ever get bigger, which makes you roll faster, which makes you get bigger, etc.