I’ve been to the Lodge factory in rural South Pittsburg Tennessee and I don’t understand what makes “artisanal” cast iron any different from Lodge. It’s pretty

I’ve been to the Lodge factory in rural South Pittsburg Tennessee and I don’t understand what makes “artisanal” cast iron any different from Lodge. It’s pretty much just a marketing hook to convince hipsters to spend hundreds more. The folks that make Lodge are just as “artisanal” as the fancy-pants brands. Lodge has been doing this for over a hundred years. They were “artisanal” before anyone ever used that work. I agree, Lodge can’t be beat. Their iron isn’t any better or worse than the more expensive brands, they just don’t have some bearded “skillet master” in their marketing department convicting people about how good their products are.