I agree that environmental costs of beef production are quite high. For me, personally, what also matters is the relative ranking of impacts. I did some resea

I agree that environmental costs of beef production are quite high. For me, personally, what also matters is the relative ranking of impacts. I did some research into this and here are the top personal contributors to GHG emissions (presumably for a person living in a developed country). (All figures in tons CO2 per year) Have one fewer child: 58.6 Live car free: 2.4 One less transatlantic flight: 1.6 Buy green energy: 1.47 EV to car free: 1.15 Plant-based diet: 0.82 etc... The interesting thing is that based on this analysis, on average our transportation usage far dominates the plant-based diet aspect. Popular press (with some interesting follow-on thoughts about how most of the emissions are produced by the wealthy). https://www.vox.com/energy-and-environment/2017/7/14/15963544/climate-change-individual-choices https://www.vox.com/energy-and-environment/2017/7/14/1596354... original paper here: https://iopscience.iop.org/article/10.1088/1748-9326/aa7541/meta https://iopscience.iop.org/article/10.1088/1748-9326/aa7541/...