> Few would say Wikipedia is exploiting its users. You started with exploitative commercial sites which "tend to have the same business model." Wikipedia doesn

> Few would say Wikipedia is exploiting its users. You started with exploitative commercial sites which "tend to have the same business model." Wikipedia doesn't belong on the low end of a concocted poll of "few---some---many" in that regard. It's a different class of service with a completely different governance, content licensing, software licensing, and log access model. Putting it there pretends those issues aren't vital to your set of questions. Is BF designed so that Rachel naturally learns how the BF sausage gets made? Seems that a) she never had any interaction with decision makers at BF, b) she still has no way to deduce what inferences can be made when people click on BF quizzes, c) she had no access to the decision-making process at BF nor how her work affects to it. The consequence of that is she was blind-sided by a set of ethical concerns. It was a tweet from a laid-off employee that first suggested her work may affect BF's bottom line and the livelihood of the people who worked there. The pipe that connected her with BF almost seems designed to have prevented her from ever facing any ethical concern whatsoever.