Once upon a time I was prototyping a quiz-building app, and to launch it I needed to create some initial quizzes. It was just soul-crushing work to me, and I ne

Once upon a time I was prototyping a quiz-building app, and to launch it I needed to create some initial quizzes. It was just soul-crushing work to me, and I never managed to launch the app. Seems her "secret" for writing a lot of popular quizzes was that it wasn't work to her. I can relate how someone at BuzzFeed getting paid to make them would be much less effective than McMahon creating them as a pastime she naturally enjoys.