just like most news outlet ever worked. sometimes you get it even from cheap favors like a couple plane tickets so their staff can attend your grand opening. ot

just like most news outlet ever worked. sometimes you get it even from cheap favors like a couple plane tickets so their staff can attend your grand opening. other times you have to talk to their ad seller and say "gee! I wonder if you have a piece with this sentiment on this topic I could drop this million dollar advertising budget." and everything in between.