I look at it more in the sense of Uber's product not being a rideshare app, but being a "move you from point A to B in the best way possible app" (best = meets

I look at it more in the sense of Uber's product not being a rideshare app, but being a "move you from point A to B in the best way possible app" (best = meets your cost/time/comfort needs). Here's a good writeup on the "jobs to be done": https://stratechery.com/2018/aggregators-and-jobs-to-be-done/ https://stratechery.com/2018/aggregators-and-jobs-to-be-done...