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Other key facts: > Surprisingly, the company is seeing little change in the cost of impressions or the visibility of its ads on the internet, she said. An impr

Other key facts: > Surprisingly, the company is seeing little change in the cost of impressions or the visibility of its ads on the internet, she said. An impression is generally counted each time an ad is shown. I take that to mean that the tail didn't cost very much, and didn't increase ad visibility very much.

Eridrus 8y ago
I think it's the exact opposite - the CPM didn't change, so the tail is just as expensive, at least the way Chase was using it.
- mirimir 8y ago
  OK, I see that. They were spending on stuff that produced few impressions.