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Is there any research on the effectiveness of ads? I can’t ever remember intentionally clicking an ad on a webpage. I would imagine ads are more relevant or eff
by markholmes 8y ago
Is there any research on the effectiveness of ads? I can’t ever remember intentionally clicking an ad on a webpage. I would imagine ads are more relevant or effective on an image feed like Instagram, but does anyone interact with ads on actual webpages? Or, worse, mobile games?
- corbpie 8y agoOlder people and children feed the industry
- briandear 8y agoCitation needed. The prime demographic for ads is 18-34. And people in those age groups are most definitely responding to ads even if they aren’t clicking them.
- danaur 8y ago° And people in those age groups are most definitely responding to ads even if they aren’t clicking them. Could you provide a source for me to read more?
- hahajk 8y agoI started shopping at American Apparel because I liked their banner ads back in the day. Same with this other apparel brand that used to be around in Richmond (Need Supply I think.) I’ve also bought things from Instagram and things advertised on podcasts, so maybe I’m the kind of person willing to buy things from ads? In any case, the ads that appealed to me sold an aesthetic.
- gwern 8y agoI review some of the statistical/experimental papers in https://www.gwern.net/Ads https://www.gwern.net/Ads . For example, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2367103 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2367103 observes that given plausible effect sizes / variances, you can't run an advertising experiment which will pay for itself; https://www.kellogg.northwestern.edu/faculty/gordon_b/files/kellogg_fb_whitepaper.pdf https://www.kellogg.northwestern.edu/faculty/gordon_b/files/... demonstrates that even using absurd amounts of detailed tracking data from FB, you still can't recover actual causal effects.