It's unequivocally true in the case of SBNation, which is their most trafficked property. It follows the model originally brought to market by Bleacher Report,

It's unequivocally true in the case of SBNation, which is their most trafficked property. It follows the model originally brought to market by Bleacher Report, which used unpaid "contributors" creating low-grade SEO chum content in exchange for the nebulous concept of exposure. See more: https://deadspin.com/how-sb-nation-profits-off-an-army-of-exploited-workers-1797653841 https://deadspin.com/how-sb-nation-profits-off-an-army-of-ex...