4 ms·

Why not have the news submission tomorrow then?

• deleted 16y ago
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• Goronmon 16y ago
  People get much more excited about "mysterious" future news than they do about facts being revealed. The former lends itself to speculation that is almost always widely more awesome than the actual reveal turns out to be.
  • ajg1977 16y ago
    Indeed, and Apple are masters of the "hint, announce, release" process. With the right timing, and a rabid fanbase, the same product can easily dominate the news three times in a year.
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• bdr 16y ago
  The teaser page is a work of art in itself.
• smackfu 16y ago
  The most interesting thing is that they only announced it a day in advance. It used to be weeks of speculation for each event.