BankSimple's founder has hit it on the head: "If you log in to say Bank of America or Chase, the application is clunky, it feels very fragile, it breaks all th

BankSimple's founder has hit it on the head: "If you log in to say Bank of America or Chase, the application is clunky, it feels very fragile, it breaks all the time, it’s hard to find the information, it doesn’t work like a machine. If you use Facebook, there’s an expected way for things to work. It’s a more pleasurable experience"