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There was a post earlier on YC about IPTV revolution ( http://news.ycombinator.com/comments?id=18996 http://news.ycombinator.com/comments?id=18996 ) happening i
by nurall 19y ago
There was a post earlier on YC about IPTV revolution ( http://news.ycombinator.com/comments?id=18996 http://news.ycombinator.com/comments?id=18996 ) happening in Europe. It seems to be ahead of the US in terms of marketing of the IPTV medium. This should obviously mean something -
1. Broadband is seriously ubiquitous, at least where it matters
2. TV shows in Europe are boring
3. People are inherently more lazy, this would mean most users are passive
4. IPTV companies/providers have done a better job marketing the medium
5. Internet activity is increasing for all Web segments in Europe. This could be attributed to 1.
The economics behind this statistic could be debatable. It could be one of many reasons, but there is reason to believe that, that 'reason' could be good enough to consider marketing aggressively in Europe.
Based on these possible inferences, how do you think one should market their Web 2.0 company in Europe? Or should the product/service be such that it doesn't require any special marketing effort in Europe?
Any thoughts on this one?
- Tichy 19y agoI think that post didn't explicitly mention IPTV, though? More likely, people download their favourite TV series via bittorrent. And that would be the less lazy people, who are motivated to find the TV show on the web, and watch it in original language. Here in germany we see a lot of clones of successful concepts from the US. Today I saw an ad for a new phone which comes bundled with something called wubbler (or something like that, can't remember). I bet that's a Twitter clone...