Inbound newsletter traffic is the last hope for organic traffic to any kind of media site. Otherwise you're in SEM arbitrage land and that's a losing game. Any

Inbound newsletter traffic is the last hope for organic traffic to any kind of media site. Otherwise you're in SEM arbitrage land and that's a losing game. Anyone who reads this and decides to run a newsletter should keep the grid a simple list and give people choices to help conversion. AVOID the temptation to include too many graphics or colors in the communication. The only picture should be the crap people are supposed to click on and maybe your sad logo.