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I don't understand why the corporate monoliths refuse to slap their ads on porno. Porno has got to be the most popular kind of content on the internet. Why cant

I don't understand why the corporate monoliths refuse to slap their ads on porno. Porno has got to be the most popular kind of content on the internet. Why cant my porno be brought to me in part by pepsi cola?

nopriorarrests 8y ago
Good question. I think (dont quote me) that porn ads could be seen as "lowest common denominator", aka "cheapest product on market", and, generally speaking, nobody in marketing department wants to be associated with such label. We may argue that this is wrong and being advertised next to porn content does not carry such stigma, but this is how the world works, at least for now. If some brand will start with porn advertising, their competitors will instantly postition themselves as "premium", "top class", etc, having nothing in common with porn.
- jacobwilliamroy 8y ago
  Are you thinking that if a porn-averse brand starts advertising on porno, then that brand could become associated with qualities of the spywares and phisheries which currently dominate porn adviertising? The nice thing about lookin at porn on tumblr was that there were no shady spam ads (nothing as shady as ad-supported porn sites). I'm sure if the porn-phobic brands continued to pull their ads the shady click farmers would have moved in to fill the vacuum. Perhaps tumblr would never need shady spam ads if more legitimate businesses would run ads on porn. Just thinking out loud here. Not a doctor or anything.
  - nopriorarrests 8y ago
    > qualities of the spywares and phisheries which currently dominate porn adviertising? do they? you can go to pornhub or xvideos and get all the porn you want, and ads will only ask you to subscribe to "full videos" (which are probably full, but I have never subscribed). Nothing shady about them, no spyware or phishery. I have no tumblr experience, but I dont expect tumblr porn ads being different from pornhub porn ads.
    - jacobwilliamroy 8y ago
      Oh no, a misunderstanding! I was talking about the ads on the porn, not the ads for porn. The entities which advertise on porn are currently, super shady, promising me larger genitals and beautiful lonely women in my area. Tumblr didnt have such ads on their porn.
saagarjha 8y ago
I think the general reason is that Pepsi cola doesn't want their ads showing up in that setting. Most advertisers shy away from monetizing adult content.
TeMPOraL 8y ago
I'm guessing, but one consideration may be that they're afraid of "moral panic" from their non-porn-watching customer segment. The situation is ridiculous, though. Plenty of companies, including Pepsi and other FMCG brands, car manufacturers, tobacco manufacturers, etc. advertise themselves with clips so sexualized they're borderline pornographic. The market doesn't seem to mind. Avoidance of porn seems hypocritical.
- ndnxhs 8y ago
  Journalists actively go out of their way to find adverts on controversial YouTube videos and then they email the companies involved as well as publishing it on their website to shame the companies who did not pull the adverts from YouTube.
nitwit005 8y ago
It's not just pornography. Companies also want to avoid "extremist" content, which has been an issue for YouTube. Some advertisers also want to avoid being on medical articles and the like. Advertisers concerned about their brand are going to avoid anything they fear will damage the brand image.
- taneq 8y ago
  > Advertisers concerned about their brand are going to avoid anything they fear will damage the brand image. And rightly so. You frequently see complaints to company X about their ad appearing on content Y which is for some reason offensive to demographic Z. Usually it comes with dire threats of boycotting the brand.

nopriorarrests 8y ago

Good question. I think (dont quote me) that porn ads could be seen as "lowest common denominator", aka "cheapest product on market", and, generally speaking, nobody in marketing department wants to be associated with such label. We may argue that this is wrong and being advertised next to porn content does not carry such stigma, but this is how the world works, at least for now. If some brand will start with porn advertising, their competitors will instantly postition themselves as "premium", "top class", etc, having nothing in common with porn.

jacobwilliamroy 8y ago
Are you thinking that if a porn-averse brand starts advertising on porno, then that brand could become associated with qualities of the spywares and phisheries which currently dominate porn adviertising? The nice thing about lookin at porn on tumblr was that there were no shady spam ads (nothing as shady as ad-supported porn sites). I'm sure if the porn-phobic brands continued to pull their ads the shady click farmers would have moved in to fill the vacuum. Perhaps tumblr would never need shady spam ads if more legitimate businesses would run ads on porn. Just thinking out loud here. Not a doctor or anything.
- nopriorarrests 8y ago
  > qualities of the spywares and phisheries which currently dominate porn adviertising? do they? you can go to pornhub or xvideos and get all the porn you want, and ads will only ask you to subscribe to "full videos" (which are probably full, but I have never subscribed). Nothing shady about them, no spyware or phishery. I have no tumblr experience, but I dont expect tumblr porn ads being different from pornhub porn ads.
  - jacobwilliamroy 8y ago
    Oh no, a misunderstanding! I was talking about the ads on the porn, not the ads for porn. The entities which advertise on porn are currently, super shady, promising me larger genitals and beautiful lonely women in my area. Tumblr didnt have such ads on their porn.

saagarjha 8y ago

I think the general reason is that Pepsi cola doesn't want their ads showing up in that setting. Most advertisers shy away from monetizing adult content.

TeMPOraL 8y ago

I'm guessing, but one consideration may be that they're afraid of "moral panic" from their non-porn-watching customer segment. The situation is ridiculous, though. Plenty of companies, including Pepsi and other FMCG brands, car manufacturers, tobacco manufacturers, etc. advertise themselves with clips so sexualized they're borderline pornographic. The market doesn't seem to mind. Avoidance of porn seems hypocritical.

ndnxhs 8y ago
Journalists actively go out of their way to find adverts on controversial YouTube videos and then they email the companies involved as well as publishing it on their website to shame the companies who did not pull the adverts from YouTube.

nitwit005 8y ago

It's not just pornography. Companies also want to avoid "extremist" content, which has been an issue for YouTube. Some advertisers also want to avoid being on medical articles and the like. Advertisers concerned about their brand are going to avoid anything they fear will damage the brand image.

taneq 8y ago
> Advertisers concerned about their brand are going to avoid anything they fear will damage the brand image. And rightly so. You frequently see complaints to company X about their ad appearing on content Y which is for some reason offensive to demographic Z. Usually it comes with dire threats of boycotting the brand.