If I understand this correctly he is saying that much of the private information collected is actually not needed in order to achieve the desired outcome ("ever

If I understand this correctly he is saying that much of the private information collected is actually not needed in order to achieve the desired outcome ("everybody wins"). He points out that tracking companies pay websites to allow them to collect this information, but (through examples) he argues that companies do not actually need the information that is being collected. This begs some questions: Do these tracking companies remain solvent? Who is buying the information they collect? Are the buyers happy with the product/service? Is their usage of the data effective or just experimental? I am willing to bet those tracking companies are operating based solely on investments, not licensing/sales of the data. That is, their future is uncertain. We cannot put the genie back in the bottle. Whether or not the data works for the purposes it was collected, copies of the data will still exist. If the tracking companies fail, who gets the data then? An ongoing effort will continue in trying to find a use for all this collected personal information by whomever shall come into possession of it. How do you all think that will turn out? Should there be more regulation on how that data can be used? BTW, another nice bit of work from this author which only got two points when it was posted on HN a few weeks ago: https://redo.readthedocs.io/en/latest/cookbook/container/ https://redo.readthedocs.io/en/latest/cookbook/container/