Exactly. Your comment is the most astute so far in this thread. Amazon is a cash cow that simply feeds a relatively decentralized innovation engine. Moreover,

Exactly. Your comment is the most astute so far in this thread. Amazon is a cash cow that simply feeds a relatively decentralized innovation engine. Moreover, the strategic moves they make (intentionally keeping GAAP margins thin, not separately disclosing AWS in the financial statements for years, etc.) should always be assumed to come from multiple, well-considered motivations. Someone says, "It's just customer-obsession." Yes, that's the simple myth/story they want you to believe.