This seems like a dilemma between a superior strategy, but only if executed with discipline. In reality the majority of businesses which run on large margins g

This seems like a dilemma between a superior strategy, but only if executed with discipline. In reality the majority of businesses which run on large margins get lazy, allocate capital ineffectively, and underinvest in R&D. Thin margins force you be lean. Thick margins afford you the opportunity (and risk) not to be.