Are the services that ancestry and ‘23 and me’ do provided at a loss and made up with the data or is it profitable? Why aren’t there companies out there doing

Are the services that ancestry and ‘23 and me’ do provided at a loss and made up with the data or is it profitable? Why aren’t there companies out there doing this at a higher cost without the privacy implications? Just give the user their data and decoding software that is regularly updated with current information. Seems like low end machines are about $100,000 so it seems like this would work? I would pay 3-4 times as much if I knew I controlled the results.