User data has become a currency that has intrinsic value without having to prove itself in any way. Not sure how long this is going to last but I suspect as lon

User data has become a currency that has intrinsic value without having to prove itself in any way. Not sure how long this is going to last but I suspect as long as there is this feeling of 'potential' in tracked data, it is always going to sell. On the other hand, the existence of pervasive tracking especially those done unethically, exposes people to a new attack surface that not only malicious (in the traditional sense) actors but govts. are prone to exploiting.