So another photo sharing app but with some personal network theory wrapped around it in its limitations? These guys have been working on this for a long time,

So another photo sharing app but with some personal network theory wrapped around it in its limitations? These guys have been working on this for a long time, and atm the app looks like a prototype. In the interim instagram and a dozen other services went out, launched, and gained traction. You can talk about the network theory stuff but most users aren't interested in that I hate being Mr Negative, I am just a bit underwhelmed considering the hype - these guys have already been covered a lot in the national mainstream press