5 ms·
Looks like Spotify is going the Netflix way, becoming a content creator. I wonder if that means they will try to create music as well. They sure have the data.
by fargo 8y ago
Looks like Spotify is going the Netflix way, becoming a content creator. I wonder if that means they will try to create music as well. They sure have the data.
- bdibs 8y agoAbsolutely, signing artists and acting as their label and main (exclusive?) distributor could work out pretty well for them.
- deleted 8y ago[deleted]
- lenticular 8y agoTo me, this seems like a promisingly model for podcasters once startup mattresses, meal delivery services, etc, get tired of advertising with them. Patreon doesn't work for smaller ones.
- ascorbic 8y agoThe reaction to this idea is usually that they'd not want to alert the other labels and risk them pulling their content.
- 52358 8y agoI think they have already? https://open.spotify.com/playlist/37i9dQZF1DWTUm9HjVUKnL https://open.spotify.com/playlist/37i9dQZF1DWTUm9HjVUKnL
- jccalhoun 8y agoFrom a business standpoint I think they would be smart to follow Netflix's lead. I don't know how accurate it is but people say Netflix uses all their analytics to drive their content production. I can easily see Spotify using all the data on which songs people listen to all the way through and which they turn off half way through to try to make some computer written hit songs. Of course Theodor Adorno would turn over in his grave when that happens (as if it basically wasn't already happening).
- FTA 8y agoThey have been. It may just not be completely visible beyond their Live at Spotify recordings (which, from the copyrights on those albums, I imagine Spotify still has to pay close to the same royalties for). https://www.musicbusinessworldwide.com/spotify-is-creating-its-own-recordings-and-putting-them-on-playlists/ https://www.musicbusinessworldwide.com/spotify-is-creating-i...