7 ms·

Spotify in Talks to Buy Gimlet Media

71 points by mudil 8y ago

scarface74 8y ago
If Gimlet media starts putting all of their podcasts only on Spotify they will lose me as a listener. Otherwise, I’ll be really happy for Gimlet. I’ve listen to Startup since day one.
- zachwood 8y ago
  Same. I'd really miss Reply All.
- throwaway427 8y ago
  Theoretically I am sympathetic, but in reality I have 3 different podcast apps: 1. Overcast, great usability, terrible discoverability 2. Apple Podcast, bad usability, excellent discoverability 3. Spotify, ok usability, ok discoverability The reason I have not unified on any one is these different trade offs and the low burden to having 3 different podcast apps. I only use Spotify for the Fantasy Footballers podcast and I can see myself unifying on Spotify if they became the sole distributor of a couple of casts I follow. Which is to say, in practice, I do not share your conviction.
  - cco 8y ago
    Ever tried Pocket Cast? Carries Fantasy Footballers and has pretty good discoverability and search and great usability. Also offers cloud service, for an upcharge, to let you sync with a web player for your PC as well.
    - scarface74 8y ago
      Overcast has a free web player....
      - cco 8y ago
        But for this person doesn't have one of their podcasts. And according to you it has ads? Overcast does not.
      - deleted 8y ago
        [deleted]
  - petercooper 8y ago
    Intriguingly, I've found more good podcasts through Overcast recently than almost anywhere else.. via their ads which are so high quality and well targeted that they work as a discovery mechanism.
    - scarface74 8y ago
      I was actually going to pay for a subscription to Overcast even though you really got no benefits from it just to support a great product. Then he introduced ads and his custom built ad platform was so good that I think of them as a feature that I would keep on anyway and he’s making money.
      - kondro 8y ago
        I’m a subscriber and I keep the ads on. :-)
  - redisman 8y ago
    iTunes on desktop is probably the worst Podcasting app
  - hackerbrother 8y ago
    Google podcasts seems to have everything
  - bastawhiz 8y ago
    I run a podcast hosting company, if I had a nickel for every customer that couldn't find _their own show_ on Spotify, I could lower my prices. Discoverability on Spotify is not optimal.
    - nailer 8y ago
      I can't find Joe Rogan Experience, one of the most popular podcasts in the world, on Spotify, though I can find 10 related or similarly named podcasts. I'm not sure why they don't seem to have it.
      - scarface74 8y ago
        Doesn’t Spotify rehost podcasts instead of just indexing the RSS feed and serving the file directly from the host server?
        CharlesW 8y ago
        Correct, Spotify apps can't play podcasts (meaning they don't support podcast standards like RSS, etc.). Instead, their backend ingests open web media and converts it for their proprietary platform. This allows them to "own" the listener/creator relationship, control what data the creators see, and modify the content to include additional advertising should they decide that's interesting.
        bastawhiz 8y ago
        Spotify does not monetize podcast content and likely will not in the future. My understanding is that they transcode audio to support all devices that the Spotify clients support, while being able to stream audio at a user-defined bitrate. Spotify, for what it's worth, provides better analytics than most podcast hosts can provide because they also own the client. So by controlling the data that the producer sees, they're actually doing far better than the norm. They don't "own" any relationship any more than Apple Podcasts or Google Play (or any other pre-installed app) does.
  - tomjakubowski 8y ago
    Wow, thank you for the Overcast recommendation. The UX is indeed great. A small thing I especially love is that, while you need to "create an account" to use it, you can do so on mobile without having to hand over an email address and create a password. Hallelujah.
    - scarface74 8y ago
      Overcast is written by one guy - Marco Arment. He was the first developer for Tumbler and was over development for a little while. He went on to create Instapaper and sold it and Overcast was his second major project. He also has a few podcasts, but my favorite is Accidental Tech Podcast. He cohosts it with John Siracusa - the guy who wrote the book size overviews of the first 10 versions of iOS 10 for Engadget - and Casey Liss.
      - simongr3dal 8y ago
        I'm pretty sure you mean he wrote the book size overviews for the first 10 versions of (mac)OS( X) and he did it for Ars Technica.
        scarface74 8y ago
        Yeah that....
fargo 8y ago
Looks like Spotify is going the Netflix way, becoming a content creator. I wonder if that means they will try to create music as well. They sure have the data.
- bdibs 8y ago
  Absolutely, signing artists and acting as their label and main (exclusive?) distributor could work out pretty well for them.
  - deleted 8y ago
    [deleted]
  - lenticular 8y ago
    To me, this seems like a promisingly model for podcasters once startup mattresses, meal delivery services, etc, get tired of advertising with them. Patreon doesn't work for smaller ones.
  - ascorbic 8y ago
    The reaction to this idea is usually that they'd not want to alert the other labels and risk them pulling their content.
- 52358 8y ago
  I think they have already? https://open.spotify.com/playlist/37i9dQZF1DWTUm9HjVUKnL https://open.spotify.com/playlist/37i9dQZF1DWTUm9HjVUKnL
- jccalhoun 8y ago
  From a business standpoint I think they would be smart to follow Netflix's lead. I don't know how accurate it is but people say Netflix uses all their analytics to drive their content production. I can easily see Spotify using all the data on which songs people listen to all the way through and which they turn off half way through to try to make some computer written hit songs. Of course Theodor Adorno would turn over in his grave when that happens (as if it basically wasn't already happening).
- 8y ago
sketchthat 8y ago
Gimlet has only done two rounds of raising haven't they? What kind of valuation do you think they would be chasing?
- sketchthat 8y ago
  Apparently $230M https://twitter.com/nwquah/status/1091496410392875008?s=19 https://twitter.com/nwquah/status/1091496410392875008?s=19
  - sketchthat 8y ago
    Done a few more rounds than I realised. https://www.crunchbase.com/organization/gimlet-media#section-funding-rounds https://www.crunchbase.com/organization/gimlet-media#section...
joegahona 8y ago
Looks like Outline doesn't work for WSJ anymore. Does anyone have a non-paywall link? I'm unwilling to pay for the Wall Street Journal.
- scarface74 8y ago
  Just change wsj to fullwsj... https://www.fullwsj.com/articles/spotify-in-talks-to-buy-gimlet-media-11549062083 https://www.fullwsj.com/articles/spotify-in-talks-to-buy-gim...
  - dvelopment1 8y ago
    It did not work for me...paywall is still there :-(
talltimtom 8y ago
As a listerne og the Starup podcast almost since the begining that would be such a wonderful “end” to the tale. “And they bought by a giant and everyone lived happily ever after”. Also from a Historical point of view it’s such a great line of podcasts chronicaling first hand the actual struggles from inception to exit.

71 points by mudil 8y ago

If Gimlet media starts putting all of their podcasts only on Spotify they will lose me as a listener. Otherwise, I’ll be really happy for Gimlet. I’ve listen to Startup since day one.

zachwood 8y ago
Same. I'd really miss Reply All.
throwaway427 8y ago
Theoretically I am sympathetic, but in reality I have 3 different podcast apps: 1. Overcast, great usability, terrible discoverability 2. Apple Podcast, bad usability, excellent discoverability 3. Spotify, ok usability, ok discoverability The reason I have not unified on any one is these different trade offs and the low burden to having 3 different podcast apps. I only use Spotify for the Fantasy Footballers podcast and I can see myself unifying on Spotify if they became the sole distributor of a couple of casts I follow. Which is to say, in practice, I do not share your conviction.
- cco 8y ago
  Ever tried Pocket Cast? Carries Fantasy Footballers and has pretty good discoverability and search and great usability. Also offers cloud service, for an upcharge, to let you sync with a web player for your PC as well.
  - scarface74 8y ago
    Overcast has a free web player....
    - cco 8y ago
      But for this person doesn't have one of their podcasts. And according to you it has ads? Overcast does not.
    - deleted 8y ago
      [deleted]
- petercooper 8y ago
  Intriguingly, I've found more good podcasts through Overcast recently than almost anywhere else.. via their ads which are so high quality and well targeted that they work as a discovery mechanism.
  - scarface74 8y ago
    I was actually going to pay for a subscription to Overcast even though you really got no benefits from it just to support a great product. Then he introduced ads and his custom built ad platform was so good that I think of them as a feature that I would keep on anyway and he’s making money.
    - kondro 8y ago
      I’m a subscriber and I keep the ads on. :-)
- redisman 8y ago
  iTunes on desktop is probably the worst Podcasting app
- hackerbrother 8y ago
  Google podcasts seems to have everything
- bastawhiz 8y ago
  I run a podcast hosting company, if I had a nickel for every customer that couldn't find _their own show_ on Spotify, I could lower my prices. Discoverability on Spotify is not optimal.
  - nailer 8y ago
    I can't find Joe Rogan Experience, one of the most popular podcasts in the world, on Spotify, though I can find 10 related or similarly named podcasts. I'm not sure why they don't seem to have it.
    - scarface74 8y ago
      Doesn’t Spotify rehost podcasts instead of just indexing the RSS feed and serving the file directly from the host server?
      - CharlesW 8y ago
        Correct, Spotify apps can't play podcasts (meaning they don't support podcast standards like RSS, etc.). Instead, their backend ingests open web media and converts it for their proprietary platform. This allows them to "own" the listener/creator relationship, control what data the creators see, and modify the content to include additional advertising should they decide that's interesting.
        bastawhiz 8y ago
        Spotify does not monetize podcast content and likely will not in the future. My understanding is that they transcode audio to support all devices that the Spotify clients support, while being able to stream audio at a user-defined bitrate. Spotify, for what it's worth, provides better analytics than most podcast hosts can provide because they also own the client. So by controlling the data that the producer sees, they're actually doing far better than the norm. They don't "own" any relationship any more than Apple Podcasts or Google Play (or any other pre-installed app) does.
- tomjakubowski 8y ago
  Wow, thank you for the Overcast recommendation. The UX is indeed great. A small thing I especially love is that, while you need to "create an account" to use it, you can do so on mobile without having to hand over an email address and create a password. Hallelujah.
  - scarface74 8y ago
    Overcast is written by one guy - Marco Arment. He was the first developer for Tumbler and was over development for a little while. He went on to create Instapaper and sold it and Overcast was his second major project. He also has a few podcasts, but my favorite is Accidental Tech Podcast. He cohosts it with John Siracusa - the guy who wrote the book size overviews of the first 10 versions of iOS 10 for Engadget - and Casey Liss.
    - simongr3dal 8y ago
      I'm pretty sure you mean he wrote the book size overviews for the first 10 versions of (mac)OS( X) and he did it for Ars Technica.
      - scarface74 8y ago
        Yeah that....

fargo 8y ago

Looks like Spotify is going the Netflix way, becoming a content creator. I wonder if that means they will try to create music as well. They sure have the data.

bdibs 8y ago
Absolutely, signing artists and acting as their label and main (exclusive?) distributor could work out pretty well for them.
- deleted 8y ago
  [deleted]
- lenticular 8y ago
  To me, this seems like a promisingly model for podcasters once startup mattresses, meal delivery services, etc, get tired of advertising with them. Patreon doesn't work for smaller ones.
- ascorbic 8y ago
  The reaction to this idea is usually that they'd not want to alert the other labels and risk them pulling their content.
52358 8y ago
I think they have already? https://open.spotify.com/playlist/37i9dQZF1DWTUm9HjVUKnL https://open.spotify.com/playlist/37i9dQZF1DWTUm9HjVUKnL
jccalhoun 8y ago
From a business standpoint I think they would be smart to follow Netflix's lead. I don't know how accurate it is but people say Netflix uses all their analytics to drive their content production. I can easily see Spotify using all the data on which songs people listen to all the way through and which they turn off half way through to try to make some computer written hit songs. Of course Theodor Adorno would turn over in his grave when that happens (as if it basically wasn't already happening).
8y ago

sketchthat 8y ago

Gimlet has only done two rounds of raising haven't they? What kind of valuation do you think they would be chasing?

sketchthat 8y ago
Apparently $230M https://twitter.com/nwquah/status/1091496410392875008?s=19 https://twitter.com/nwquah/status/1091496410392875008?s=19
- sketchthat 8y ago
  Done a few more rounds than I realised. https://www.crunchbase.com/organization/gimlet-media#section-funding-rounds https://www.crunchbase.com/organization/gimlet-media#section...

joegahona 8y ago

Looks like Outline doesn't work for WSJ anymore. Does anyone have a non-paywall link? I'm unwilling to pay for the Wall Street Journal.

scarface74 8y ago
Just change wsj to fullwsj... https://www.fullwsj.com/articles/spotify-in-talks-to-buy-gimlet-media-11549062083 https://www.fullwsj.com/articles/spotify-in-talks-to-buy-gim...
- dvelopment1 8y ago
  It did not work for me...paywall is still there :-(

talltimtom 8y ago

As a listerne og the Starup podcast almost since the begining that would be such a wonderful “end” to the tale. “And they bought by a giant and everyone lived happily ever after”. Also from a Historical point of view it’s such a great line of podcasts chronicaling first hand the actual struggles from inception to exit.