> Obviously this needs to be properly disclosed, but the result is very different from an advertorial, i.e.: _actual_ expert commentary on a well-researched pie

> Obviously this needs to be properly disclosed, but the result is very different from an advertorial, i.e.: _actual_ expert commentary on a well-researched piece. No. If an advertiser is paying to publish it, it's an advertorial, full stop. Why would they pay to produce and publish an actual quality article that doesn't push an agenda in some non-journalistic way? It's literally the job of advertisers to push an agenda.