Yeah but that's the problem of technology though especially the AI-driven one. It forces consolidation of data as a way to compete. You can't both have lots of

Yeah but that's the problem of technology though especially the AI-driven one. It forces consolidation of data as a way to compete. You can't both have lots of competition and good use of data as the value is in the accumulated data. What I think we still need a revolution in is how to make consumers data brokers of their own data. There are some attempts at making this a reality but it's not clear what the utility which will force this transcendence is going to be.