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Interesting, it's always good to know what the technical lingo is in these things, it helps us understand how the marketing minds think.
by mancerayder 8y ago
Interesting, it's always good to know what the technical lingo is in these things, it helps us understand how the marketing minds think.
- clairity 8y agoyes, it's interesting. the prius is a prime example of virtue signalling used in marketing classes: honda was puzzled at why its civic hybrid wasn't selling while the prius sold like hotcakes, until it realized that the prius, with it's unique body styling, signalled virtuous environmentalism, while the civic hybrid, with it's standard civic styling, had no (additional) virtue signal.