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Microsoft hated netbooks because they ran on Linux and low-spec older versions of Windows, rather than the latest full-price versions. Intel hated netbooks beca
by smacktoward 8y ago
Microsoft hated netbooks because they ran on Linux and low-spec older versions of Windows, rather than the latest full-price versions. Intel hated netbooks because they used low-end, low-margin Atom CPUs.
Microsoft's response was to put a variety of netbook-gimping restrictions on the things they allowed OEMs to do if they wanted to be able to sell machines with Windows preinstalled. Some of those tactics are recounted in this 2009 article from PC World: https://www.pcworld.com/article/169919/5_netbooks_microsoft_has_crushed.html https://www.pcworld.com/article/169919/5_netbooks_microsoft_...
Intel's response was to develop and drive OEMs to the competing Ultrabook (https://en.wikipedia.org/wiki/Ultrabook https://en.wikipedia.org/wiki/Ultrabook) standard, which kept the netbook's focus on "small and light" but replaced the "inexpensive" part with premium materials and full-fat Core processors.
The release of the iPad put the final coup de grâce on the netbook market, but its success there was driven at least in part by the ways MS and Intel had forced OEMs to kneecap their netbook products in order to stay in good graces with the two companies you absolutely had to be in good graces with to make any products (netbook or otherwise) in the PC business.