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Full disclosure: as my handle implies, I'm one of the co-founders of presscast.io. Obviously, I have a horse in this race. I want to point out that advertisi
by presscast 8y ago
Full disclosure: as my handle implies, I'm one of the co-founders of presscast.io. Obviously, I have a horse in this race.
I want to point out that advertising doesn't have to be intrusive. While this isn't appropriate for an independent journalistic institution like the NYT, the vast majority of for-profit publishers actually can continue with an ad-driven model without degrading their site's experience. One solution is to accept paid contributions to articles by advertisers with actual expertise in the subject matter. For e.g. marketing or tech periodicals, this works quite well.
- tivert 8y ago> One solution is to accept paid contributions to articles by advertisers with actual expertise in the subject matter. For e.g. marketing or tech periodicals, this works quite well. Advertorials are an even worse solution than ads.
- presscast 8y agoAgree. What I'm proposing here is something closer to "paid expert contributions", to an otherwise non-advertorial piece. Obviously this needs to be properly disclosed, but the result is very different from an advertorial, i.e.: _actual_ expert commentary on a well-researched piece.
- tivert 8y ago> Obviously this needs to be properly disclosed, but the result is very different from an advertorial, i.e.: _actual_ expert commentary on a well-researched piece. No. If an advertiser is paying to publish it, it's an advertorial, full stop. Why would they pay to produce and publish an actual quality article that doesn't push an agenda in some non-journalistic way? It's literally the job of advertisers to push an agenda.