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what you’re pointing out is corporate social responsibility (CSR), which emerged decades ago. it’s an extension of branding, which advertising, among other mark
by clairity 8y ago
what you’re pointing out is corporate social responsibility (CSR), which emerged decades ago. it’s an extension of branding, which advertising, among other marketing tools, supports.
virtue signalling is on the consumer side, where consumption of the brand has the (positive) side effect of showing how with it and magnanimous you are.
in any case, i also don’t see how it applies here (as sibling commenter points out).
- mancerayder 8y agoInteresting, it's always good to know what the technical lingo is in these things, it helps us understand how the marketing minds think.
- clairity 8y agoyes, it's interesting. the prius is a prime example of virtue signalling used in marketing classes: honda was puzzled at why its civic hybrid wasn't selling while the prius sold like hotcakes, until it realized that the prius, with it's unique body styling, signalled virtuous environmentalism, while the civic hybrid, with it's standard civic styling, had no (additional) virtue signal.