3 ms·
$20 million is nothing in the grand scheme of things. Even for small organizations like buzzfeed, vice, huffpo. They were all "darlings" of a free and open int
by porpoisely 8y ago
$20 million is nothing in the grand scheme of things. Even for small organizations like buzzfeed, vice, huffpo.
They were all "darlings" of a free and open internet and social media. They either started in the mid 2000s or had their growth in that era ( vice started in the 90s but their major growth occurred in the mid 2000s ). Without an open and free internet and social media, they would never have been created let alone thrived.
Unfortunately for them, big media companies ( nytimes, cnn, wapo, etc ) that they compete against have won preferential status within social media and the wider internet. So they are now struggling to grow and even stay afloat.
They only have themselves to blame so I have no sympathy for them. They are the ones who demanded that "authoritative sources" get preferential treatment on google news, google search, youtube, facebook, etc.
If search results or the news feed aren't based on merit but human moderated "authoritative sources", then there is no room for buzzfeed, vice, huffpo. Whereas the nytimes, cnn, wapo, etc have structural advantages, name recognition and other broadcast avenues, these small companies are entirely internet/social media driven.
You would have thought that they would have protected their turf rather than cheerleading nytimes, cnn, wapo, etc taking over their turf. But oddly enough, buzzfeed, vice, huffo, etc have been the greatest champions of a closed and moderated internet.
Whereas I used to see buzzfeed, vice, huffpo articles/videos on youtube and google search on a regular basis. Now I hardly ever seen them. Instead, I see a lot of cnn, wapo, nytimes, etc results and recommends. I've never used facebook, but I'm guessing the same thing has happened there, just as happened with google news years back.
Also, these layoffs are just a tip of the iceberg. They are laying off during a major economic growth, low unemployment and tons of easy cash floating around. Imagine the pain they are going to feel when the recession comes and money gets tight. But as I said, they only have themselves to blame. And it's only going to get worse as tech companies ( at their request ) only allow "authoritative sources".