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GDPR does not allow you to trade services in return for using your data for ads. A website can't deny you service if you opt out of tracking, so EU has decided

by sidibe 8y ago

GDPR does not allow you to trade services in return for using your data for ads. A website can't deny you service if you opt out of tracking, so EU has decided that business model should not be viable even if both parties agree.

dokov 8y ago
That is a sane approach, we need to find a balance and currently there is no balance. For instance, you're not allowed to use your preset home address on google maps by google, if tracking is turned off.
- Betelgeuse90 8y ago
  My Location History and Web & App tracking are off, and I'm still able to use my Home and Work addresses on Google Maps. I see many people here have your same experience, which is pretty odd to me. I live in Israel, maybe there's a connection somehow?
  - lostmyoldone 8y ago
    Interesting, I'm on Android 9 and I can't set home/work without tracking, but it stays off anyway, it's too dark of a pattern for me to stomach. It was possible to set it several Android versions ago, but then I guess they got greedy
sbuk 8y ago
That makes no sense. If both parties legitimately agree, then there is nothing that the GDPR can do about it. The issue arises if one party decides that they no longer wish the other party to hold on to their data anymore, and the other party refuses to delete the information and withdraw services. The unacceptable business model for GDPR is providing a service that requires personal data in order to function. Google making search unavailable to those not providing PII would be in breach of the regulation.
- sidibe 8y ago
  >The unacceptable business model for GDPR is providing a service that requires personal data in order to function. Google making search unavailable to those not providing PII would be in breach of the regulation. Seems like we are on the same page? This in essence means you can't pay for a service with your data. The service always has to be provided whether you choose to let them use your data or not.
DCKing 8y ago
> GDPR does not allow you to trade services in return for using your data for ads. Yes it does. If users consent to it in a lawful way, close to everything is possible under GDPR. > A website can't deny you service if you opt out of tracking, so EU has decided that business model should not be viable even if both parties agree. As far as I can tell, this is based on some pessimistic reading of the law, and no clear jurisprudence is available in that area yet. It will likely be available soon, but this isn't as clear cut as you make it seem. If the EU had decided that this business model should not be viable they could have clearly outlawed personalized ad tracking in its entirety in unambiguous terms. They have not done that at all. Even so, personal tracking ads are still available for those who consent to it. Many, I expect, will like them. In the worst case (if jurisprudence decides you can't deny services for opt-out - which we will need to away before jumping to conlcusions), it will be a bit harder to gain as much revenue out of it per user because you need to go through the revolutionary step to ask your users if you can track them. You can still show contextual ads just fine though! But really, consider it ethically. If it turns out people lose revenue because people decide against tracking - as they now need to be explicitly informed and given the decision - how can you really have issue with that?

by sidibe 8y ago

dokov 8y ago

That is a sane approach, we need to find a balance and currently there is no balance. For instance, you're not allowed to use your preset home address on google maps by google, if tracking is turned off.

Betelgeuse90 8y ago
My Location History and Web & App tracking are off, and I'm still able to use my Home and Work addresses on Google Maps. I see many people here have your same experience, which is pretty odd to me. I live in Israel, maybe there's a connection somehow?
- lostmyoldone 8y ago
  Interesting, I'm on Android 9 and I can't set home/work without tracking, but it stays off anyway, it's too dark of a pattern for me to stomach. It was possible to set it several Android versions ago, but then I guess they got greedy

sbuk 8y ago

That makes no sense. If both parties legitimately agree, then there is nothing that the GDPR can do about it. The issue arises if one party decides that they no longer wish the other party to hold on to their data anymore, and the other party refuses to delete the information and withdraw services. The unacceptable business model for GDPR is providing a service that requires personal data in order to function. Google making search unavailable to those not providing PII would be in breach of the regulation.

sidibe 8y ago
>The unacceptable business model for GDPR is providing a service that requires personal data in order to function. Google making search unavailable to those not providing PII would be in breach of the regulation. Seems like we are on the same page? This in essence means you can't pay for a service with your data. The service always has to be provided whether you choose to let them use your data or not.

DCKing 8y ago

> GDPR does not allow you to trade services in return for using your data for ads. Yes it does. If users consent to it in a lawful way, close to everything is possible under GDPR. > A website can't deny you service if you opt out of tracking, so EU has decided that business model should not be viable even if both parties agree. As far as I can tell, this is based on some pessimistic reading of the law, and no clear jurisprudence is available in that area yet. It will likely be available soon, but this isn't as clear cut as you make it seem. If the EU had decided that this business model should not be viable they could have clearly outlawed personalized ad tracking in its entirety in unambiguous terms. They have not done that at all. Even so, personal tracking ads are still available for those who consent to it. Many, I expect, will like them. In the worst case (if jurisprudence decides you can't deny services for opt-out - which we will need to away before jumping to conlcusions), it will be a bit harder to gain as much revenue out of it per user because you need to go through the revolutionary step to ask your users if you can track them. You can still show contextual ads just fine though! But really, consider it ethically. If it turns out people lose revenue because people decide against tracking - as they now need to be explicitly informed and given the decision - how can you really have issue with that?