Not exactly true that advertising allows publishers not to pander to a specific audience. A couple times every year we see advertiser boycotts demanding some ho

Not exactly true that advertising allows publishers not to pander to a specific audience. A couple times every year we see advertiser boycotts demanding some host be fired because he or she said something a part of the audience didn’t like. Ad supported news is a real shit show. It’s what got us CNN and Fox. They’ve effectively segmented the audience so people hear what they want to and tightened up the demographic for ads. They have to keep people watching and clicking so they can serve up another ad. How do you do that? Get them fired up over some controversy on a regular basis and tell them what they want to hear in between controversies.