> If users willingly choose to give up their information in exchange for a $20 gift card, isn't that their choice? My perspective - NO. When I choose to share

> If users willingly choose to give up their information in exchange for a $20 gift card, isn't that their choice? My perspective - NO. When I choose to share something personal with someone, there is obviously an implicit understanding that I don't want it shared with others. Yes, you have the right to share your data. But you do not have the right to share my (or other people's data) without their consent. (Side note: This is why privacy conscious email providers, like Tutanota and Protonmail, provide you an option to send a password protected email to parasitic providers like Gmail, so that Google / Gmail can't "read" it and create a profile on you even if you don't use their service).