Also the entertainment budget is usually the last budget after everything else. And a lot of things compete for the entertainment budget. Of course weee taking

Also the entertainment budget is usually the last budget after everything else. And a lot of things compete for the entertainment budget. Of course weee taking about the masses here not the .01% or art collectors. Those same people are very conscious about wasting their limited funds so faces wirh the product of 10,000 artists they tend to only spend money on the ‘best’ (could be Twilight) which is usually driven by what’s popular. Things become popular almost entirely though control over marketing and distribution. These days we have a better chance of going viral but the old gatekeepers are still picking most winners and losers.