Indeed. The violation here really has nothing to do with protecting users, as you say, it's more of a positive side-effect. On the other hand, if it weren't for

Indeed. The violation here really has nothing to do with protecting users, as you say, it's more of a positive side-effect. On the other hand, if it weren't for that aspect, the press-coverage that sparked Apple's revokal would most likely not have happened. Apple found themselves in a position were doing "the good thing" aligned with business.