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Advertisers often pay 3€ - 5€ to google for one click. If your 100,000 domains are not complete garbage, you should easily get a million out of it.

by dorgo 8y ago

Double_a_92 8y ago
> 3€ - 5€ Isn't that for 1000 clicks?
- isostatic 8y ago
  Apparently not https://www.wordstream.com/blog/ws/2015/07/06/average-cost-per-click https://www.wordstream.com/blog/ws/2015/07/06/average-cost-p... > Below are the 97 countries represented in the map, in order of highest average cost per click to lowest average cost per click, compared to the US average CPC, which is between $1 and $2 on the Search network.
  - Double_a_92 8y ago
    Now I'm unsure if each individual click is actually billed for that much. Or if that's a sum / average of all the advertising costs until someone finally clicks.
    - dorgo 8y ago
      It is what Google gets when somebody/something clicks on an ad in SERPs.
- C1sc0cat 8y ago
  No for example in the drink space in which I work the CPC for popular cocktail terms can easily be in the 1-2$ range eg Negroni Recipe is $2.4 in the US
austincheney 8y ago
That is not really accurate. I used to work with this madness. Google ad displays/impressions are the result of transactional data micro-auctions. If there is high demand for a particular and well known data market, like Las Vegas hotel booking, the ad rate will be more. The auction rate is determined by the winning bid rate of the competing content providers. In the Las Vegas hotel booking example the hotel properties might pay up to $16 for their ad display along side Google search results and up to $24 for a click through. Most ads, though, are rated at pennies. Anything that can achieve bid rates over $0.50 is a gold mine. So, yes, some providers will pay far more than $7.00 for a click, but that is extraordinarily rare. This is even more rare when source and context are taken into account. Impressions that look organic, like on top of search results, are worth more than those that look like spam. I highly doubt ads that look like spam on a parked domain are doing more than pennies, likely fractions of a penny. The commonality of low rates and weak impressions on online advertising is also why Facebook shares aren't worth more than they are given the traffic and dedicated eyeballs that they have.
jmngomes 8y ago
In some industries, you may get those levels of CPC on a high value web property, but a parked/error/empty domain will not be valued by a reputed ad network in the same way as an Alexa Top 10000 website would, the CPC/CPM will not even be close.

Advertisers often pay 3€ - 5€ to google for one click. If your 100,000 domains are not complete garbage, you should easily get a million out of it.

by dorgo 8y ago

Advertisers often pay 3€ - 5€ to google for one click. If your 100,000 domains are not complete garbage, you should easily get a million out of it.

Double_a_92 8y ago

> 3€ - 5€ Isn't that for 1000 clicks?

isostatic 8y ago
Apparently not https://www.wordstream.com/blog/ws/2015/07/06/average-cost-per-click https://www.wordstream.com/blog/ws/2015/07/06/average-cost-p... > Below are the 97 countries represented in the map, in order of highest average cost per click to lowest average cost per click, compared to the US average CPC, which is between $1 and $2 on the Search network.
- Double_a_92 8y ago
  Now I'm unsure if each individual click is actually billed for that much. Or if that's a sum / average of all the advertising costs until someone finally clicks.
  - dorgo 8y ago
    It is what Google gets when somebody/something clicks on an ad in SERPs.
C1sc0cat 8y ago
No for example in the drink space in which I work the CPC for popular cocktail terms can easily be in the 1-2$ range eg Negroni Recipe is $2.4 in the US

austincheney 8y ago

That is not really accurate. I used to work with this madness. Google ad displays/impressions are the result of transactional data micro-auctions. If there is high demand for a particular and well known data market, like Las Vegas hotel booking, the ad rate will be more. The auction rate is determined by the winning bid rate of the competing content providers. In the Las Vegas hotel booking example the hotel properties might pay up to $16 for their ad display along side Google search results and up to $24 for a click through. Most ads, though, are rated at pennies. Anything that can achieve bid rates over $0.50 is a gold mine. So, yes, some providers will pay far more than $7.00 for a click, but that is extraordinarily rare. This is even more rare when source and context are taken into account. Impressions that look organic, like on top of search results, are worth more than those that look like spam. I highly doubt ads that look like spam on a parked domain are doing more than pennies, likely fractions of a penny. The commonality of low rates and weak impressions on online advertising is also why Facebook shares aren't worth more than they are given the traffic and dedicated eyeballs that they have.

jmngomes 8y ago

In some industries, you may get those levels of CPC on a high value web property, but a parked/error/empty domain will not be valued by a reputed ad network in the same way as an Alexa Top 10000 website would, the CPC/CPM will not even be close.