They said they had backups, but it had been long enough since the last backup they lost enough data for a ~$30k recovery to be worthwhile? This suggests whatev

They said they had backups, but it had been long enough since the last backup they lost enough data for a ~$30k recovery to be worthwhile? This suggests whatever backups they had might be months old. Given that they are using a roll your own storage solution with consumer grade hardware, I doubt they are rolling in revenue.