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Last I checked it was way more low tech than you’d expect for a company people put a lot of stock in. Basically, they put scanners on some people’s TV’s (with t
by Uehreka 8y ago
Last I checked it was way more low tech than you’d expect for a company people put a lot of stock in. Basically, they put scanners on some people’s TV’s (with their permission, which is good but introduces a lot of selection bias) and try to correlate what gets watched with the ages of the people in the house (while not knowing whos watching what and hoping the TV doesn’t just get left on for hours with no one watching).
- Jach 8y agoThey give you a remote with toggle buttons labeled with people's names so you can tell it who is watching or if multiple people are watching. They also have software for media pcs but you can hook up an intermediary box if you want. They also pay you per hooked up tv, and have stats on whether a tv is a bedroom / kitchen / family room tv.