No question that iMessage and FaceTime are advantages for Apple out of the box. But what happens when Facebook continues to enhance its messaging platform and

No question that iMessage and FaceTime are advantages for Apple out of the box. But what happens when Facebook continues to enhance its messaging platform and people slowly find themselves in a hybrid situation where they are communicating with a mixture of WhatsApp, iMessage, and Instagram? Anecdotally, I probably use iMessage for 80% of my texts with my girlfriend but we still regularly use Instagram and WhatsApp for chatting, depending on the situation. I could foresee us ending up swinging the other way and using Whatsapp for texting and then getting used to it. Sound unlikely? Suppose we are discussing what we want to order for dinner and WhatsApp has our favorite delivery places and their menus available and we can order and pay through the app. Now instead of texting back and forth and then opening Grubhub to look at a menu and order and pay we can do it all in one place. Pretty soon we are using WhatsApp to communicate and haven’t used iMessage in months. I find myself using WhatsApp so much I replace iMessage in the dock with WhatsApp. Six months later I’m in the market for a new phone. Since I use third party software for just about everything now, all these devices are on a level playing field and maybe I try a Pixel this time and find I like it just as much as my iPhone. This may sound far fetched but this is how disruption happens and is pretty much how Facebook destroyed MySpace- users finding themselves using two services for the same purpose and eventually scrapping the one they use the least.