I'm a fan of this idea. I've seen many a brand diluted after key journos leave and are replaced essentially by clickbait artists. The problem then is that it's

I'm a fan of this idea. I've seen many a brand diluted after key journos leave and are replaced essentially by clickbait artists. The problem then is that it's tacit admission that the idea of branding in journalism is prima facie useless, but that feels somewhat natural. A large corporate publication is a large corporation first and foremost -- if it can't effectively create a product, then maybe I don't want that product from that large corporation. But, where I get worried is what happens to the public commons when the labor of large scale journalism which is out of the reach of a single journalist (or even a small confederation) resources wise gets lost. Would it be replaced by individuals or small federations that are as effective? I mean, I don't think effective journalism will die anytime soon on the whole. But, I wonder if pockets will go extinct, and I'm nervous about what that means. I still don't think I've really seen it all that much yet.