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From OpenTable's info, the booking per diner is $1.00 if done via OpenTable's site, but only 25 cents per diner if done via the restaurant's site. This suggest
by waterlesscloud 16y ago
From OpenTable's info, the booking per diner is $1.00 if done via OpenTable's site, but only 25 cents per diner if done via the restaurant's site. This suggests certain approaches....
- dotBen 16y agoYes, but that doesn't match what the post author says based on his figures. It could be opentable cost = booking fee per diner + setup costs + monthly fees. I'd like to know more.
- waterlesscloud 16y agoHis $10.40 is the cost for an "incremental" 4-top, ie a group that wouldn't have booked without coming in via opentable since they were new to the place. Given that even OpenTable's info estimates only 50% of the bookings would be incremental, and that that's likely an overestimate in OT's favor, I can imagine $10.40 may be about right. 4-top via OT = $4 1/2 4-tops from OT "incremental", cost is now $8 per incremental. If it's really 2/5 4-tops from OT are incremental, we're at $10 per incremental.