This. I'd rather like the advertising model turned inside out - like the old days if you will. Instead of targeting me, target the content. If I'm looking at an

This. I'd rather like the advertising model turned inside out - like the old days if you will. Instead of targeting me, target the content. If I'm looking at an article about sleep show me a few limited mattress ads. It doesn't have to track me after/before. Nothing goes into my account that says I have a sleep disorder. I hate ads in general and so provide me an option to pay for and remove it as well.