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I don't think anybody is forcing you to avoid the app store? Your love of curated app-stores and other people's love of side-loading aren't mutually exclusive..

• Gaelan 8y ago
  If you tell the average user they need to sideload your app to access some free content, they will happily click past any number of scary warnings. I personally would appreciate being able to sideload, but there’s a reason iPhones don’t get laden with crapware in the hands of someone inexperienced with tech the way that desktop computers do. Does that mean we shouldn’t support sideloading? No idea. But there are trade offs.
• asark 8y ago
  It is as soon as several must-have apps (say, the ones all your friends and family use to communicate) are side-load only. If they allow other channels to install apps and make them easy enough that non-nerds can do it, network effects will quickly make it de facto necessary to run at least some apps from outside the app store.