Did you read the article? "The European trade vehicle was conceived as a way to help match Iranian oil and gas exports against purchases of EU goods. However, t

Did you read the article? "The European trade vehicle was conceived as a way to help match Iranian oil and gas exports against purchases of EU goods. However, those ambitions have been toned down, with diplomats saying that, realistically, it will be used only for smaller trade, for example of humanitarian products or food." So effectively the EU-Iran trade deal is just a diplomatic move rather than a real trade deal. Also EU companies do not want to risk getting sanctioned by the US by getting into any trade with Iran.