As much as I agree, given the sheer lack of ability in lots of companies to "have a think about things", giving it a proper noun might actually make it enough o

As much as I agree, given the sheer lack of ability in lots of companies to "have a think about things", giving it a proper noun might actually make it enough of "an thing" to allow it to happen. Of course, if you're paying an external agency a hefty fee to run the workshop, that also makes it even more of "an thing" too.