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Google needs to monetize their next thing, Maps. Then they'll fill it with ads so if you search for McDonalds on Maps, they'll be forced to buy ads for their o
by onetimemanytime 8y ago
Google needs to monetize their next thing, Maps.
Then they'll fill it with ads so if you search for McDonalds on Maps, they'll be forced to buy ads for their own name or Burger King will.
- majormjr 8y agoThey have already done this with Waze. When you stop at a light it will show ads for stores and restaurants nearby.
- chatmasta 8y agoMaps is already heavily monetized. On the developer side, it's monetized via API licensing and pay-per-request geocoding. [0] Any website with a google maps widget and meaningful traffic is paying google to use the maps and/or lookup addresses in a typeahead box. On the marketing side, it's monetized via advertisements, namely sponsored map icons, sponsored links, and (I think) "billboarding". When you scroll in/out in maps and see icons belonging to seemingly seemingly arbitrary businesses, they are likely paying for that exposure. [1] [0] https://cloud.google.com/maps-platform/pricing/ https://cloud.google.com/maps-platform/pricing/ [1] https://www.quora.com/How-does-Google-monetize-Google-Maps https://www.quora.com/How-does-Google-monetize-Google-Maps