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What are you claiming the downside to targeted advertising is? A change in self perception from a single (dubious) study doesn't suggest negative effects. Why
by malvosenior 8y ago
What are you claiming the downside to targeted advertising is? A change in self perception from a single (dubious) study doesn't suggest negative effects.
Why do I say the study was dubious? They showed a small number of undergraduates a luxury watch ad and told them it was being shown to them based on their behavior. Those participants then rated themselves more sophisticated. Of course if someone frames it like that they would say they were sophisticated. What is the negative there?
Most people using FB aren't thinking that though, they're just silently ignoring the ads on the side of the content they actually want.
- Barrin92 8y ago>Those participants then rated themselves more sophisticated. Of course if someone frames it like that they would say they were sophisticated. What is the negative there? An altered self image as the result of merely staring at a luxury watch advertisement is more than a little conncering. If psychological self assessment changes even in the context of a small study, what do hours of this stuff per day do to the human brain? the precautionary principle implies that we don't run an unsupervised experiment on the psyche of two billion people on the planet which primarily serves the purpose of distributing money to facebook.
- acchow 8y agoSo basically you're saying advertising is bad for us. What now?
- trophycase 8y agoI'm not sure you actually understand how advertising works.