Cailliau recalls that Berners-Lee put forward the name “as a temporary measure.” They agreed to use it for their revamped proposal for CERN management

Cailliau recalls that Berners-Lee put forward the name “as a temporary measure.” They agreed to use it for their revamped proposal for CERN management, as the proposal could not be delayed any further. “If the proposal was accepted,” Cailliau said, “we would find a better name.” Heh. In my experience, this is what almost always happens when you pick a "temporary" name for something.