You're right, my phone number comment really didn't add up after I read your response. I can't think of a good solution for your example, even something as well

You're right, my phone number comment really didn't add up after I read your response. I can't think of a good solution for your example, even something as well known as Steam or American Eagle falls apart when the average person is presented with multiple choices. Short of spending loads of $$$ buying every domain similar to your company name, I don't see any good solutions. Sad state of affairs :(